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| No. Panggil |
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| Judul |
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PENGARUH PROMOTION MIX DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Pada Pengguna Smartphone Samsung di Kecamatan Kembangan) |
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| Nim |
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43113010089 |
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| Nama |
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Haryanto |
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| Pembimbing |
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Tafiprios |
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| Jurusan |
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MANAJEMEN |
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| Jenis |
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Skripsi |
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| Penerbit |
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Universitas Mercu Buana Press |
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| Tahun |
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2017 |
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| Subyek |
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Promotion Mix, Brand Equity, Keputusan Pembelian, Struktural Equation Model (SEM), Partial Least Squ |
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| Download |
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| Cover |
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Download [ 412774 bytes ] |
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| Abstrak |
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Download [ 103028 bytes ] |
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| Pustaka |
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Download [ 904813 bytes ] |
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