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| No. Panggil |
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| Judul |
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PENGARUH BRAND PERSONALITY DAN CELEBRITY
ENDORSER TERHADAP MINAT BELI KONSUMEN
MELALUI BRAND IMAGE SEPATU ADIDAS
(Studi Kasus Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis,
Universitas Mercu Buana) |
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| Nim |
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43111120180 |
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| Nama |
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NIKA ALIANDRA |
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| Pembimbing |
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Mudji Sabar |
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| Jurusan |
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MANAJEMEN |
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| Jenis |
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Skripsi |
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| Penerbit |
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Universitas Mercu Buana Press |
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| Tahun |
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2016 |
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| Subyek |
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Brand Personality, Celebrity Endorser, Brand Image, Purchase Intention |
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| Download |
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| Cover |
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Download [ 256897 bytes ] |
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| Abstrak |
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Download [ 136923 bytes ] |
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| Pustaka |
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Download [ 431015 bytes ] |
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