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Repositioning Strategy for Malaysian Companies Internationalization



  ID Publisher : 0000009880
  Nama Jurnal : The South East Asian Journal of Management
  Pengarang : Ismi Rajiani, Edna Buyong
  Subjek : Internationalization, product strategy theory, triggering cues, reposition, price/volume segments
  Edisi : 7 / 1 / April 2013


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