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How Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes



  ID Publisher : 0000009874
  Nama Jurnal : The South East Asian Journal of Management
  Pengarang : Adi Zakaria Afiff, Westi Noria Furi, Denyza Wahyuadi Mertoprawiro
  Subjek : Brand/product placement. brand equity, movie liking, marketing ethics, brand attitude
  Edisi : 8 / 1 / April 2014


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