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The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals



  ID Publisher : 0000009873
  Nama Jurnal : The South East Asian Journal of Management
  Pengarang : Penny Hutabarat, Gita Gayatri
  Subjek : Sponsor-event congruence, congruency, fit, brand image, attitudes to-ward the brand, purchase intention
  Edisi : 8 / 1 / April 2014


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