Service Quality and the Mediating Effect of Corporate Image on the Relationship between Customer Satisfaction and Customer Loyalty in the Malaysian Hotel Industry
ID Publisher
: 0000009716
Nama Jurnal
: Gadjah Mada International Journal of Business
Pengarang
: Boon-Liat Cheng, Md. Zabid abdul Rashid
Subjek
: Corporate image, customer loyalty, customer satisfaction, hotel industry, service quality