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The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach



  ID Publisher : 0000009702
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Enny Kristiani, Ujang Sumarwan, Lilik Noor Yuliati, Asep Saefuddin
  Subjek : Frequent flyer program, relational benefits, relational worth
  Edisi : 16 / 2 / Mei - Agustus 2014


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