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The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach



  ID Publisher : 0000009701
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Ananda Sabil Hussein, Valerie Manna, David Cohen
  Subjek : attitude, framing, behavioral intention, breastfeeding, credibility
  Edisi : 16 / 2 / Mei - Agustus 2014


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