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E-JOURNAL

CUSTOMER INTENTION TOWARD THEME PARK: THE MEDIATING ROLE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON THE IMPACT OF CUSTOMER ATTITUDE



  ID Publisher : 0000008525
  Nama Jurnal : Journal The Winners ( Economic, Bussines, Management, And Information System )
  Pengarang : Dwi Efranrin Purnamadita, Dian Taurina
  Subjek : service quality, experiental marketing, customer attitude, customer intention.
  Edisi : 13 / 2 / September 2012


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