THE EFFECTS OF COUNTRY OF ORIGIN AND PERCEIVED RISK ON INITIAL TRUST: AN EXPERIMENTAL EVALUATION OF THE PERCEPTION OF INDONESIAN CONSUMERS ON SERVICE INDUSTRY ACROSS HIGH RISK AND LOW RISK SERVICES
ID Publisher
: 0000005781
Nama Jurnal
: Journal of Business Strategy and Execution
Pengarang
: Tara Farina & Feranita
Subjek
: country of origin, corporate reputation, tmst, service industry, perceived risk, and Indonesia.