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Consumers perceived value and buying behavior of store brands: an empirical investigation



  ID Publisher : 0000000050
  Nama Jurnal : Journal of Business Strategy and Execution
  Pengarang : Wahyu Andhi Nugroho; Luki safitri Wihandoyo
  Subjek : STORE BRAND; CONSUMER PERCEIVED VALUE
  Edisi : Vol.1 / No.2 / Juni 2009


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