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The Effects of Brand Endorsement, Popularity, and Event Sponsorship on Consumer Pre-Purchase Attitudes in Jakarta



  ID Publisher : 0000000049
  Nama Jurnal : Journal of Business Strategy and Execution
  Pengarang : Daniel Hendrasaputra; Andy Lunarjanto
  Subjek : ADVERTISING; ENDORSEMENT; POPULARITY
  Edisi : Vol.1 / No.2 / Juni 2009


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