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The Influence of Hedonic Consumption Tendency and Scarcity Message on Impulsive Buying Mediated By Positive Emotions



  ID Publisher : 0000048623
  Nama Jurnal : Indonesian Journal of Business and Entrepreneurship
  Pengarang : Arya Emerald Dwiguna Rahma, Christina Whidya Utami
  Subjek :
  Edisi : 11 / 1 / January 2025


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