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Indonesian, Korean, and French Sheet Masks: Three Alternatives in a Hybrid Choice Model of Indonesian Womens Choice Decision



  ID Publisher : 0000048487
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Michelle Ferica, Prawira Fajarindra Belgiawan, Lidia Mayangsari, Nila Armelia Windasari, Nisful Laila, Satria Fadil Persada, Reza Ashari Nasution
  Subjek : beauty product; choice-based conjoint; hybrid choice model; sheet mask; women consumers
  Edisi : 27 / 1 / January - April 2025


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