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E-JOURNAL

Role of Brand Image and Price Importance as Moderator on Online Customer Review and Hotel Booking Intention



  ID Publisher : 0000048387
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Rania Salsabila, Citra Kusuma Dewi, Putu Nina Madiawati
  Subjek : brand image, price importance, Online Customer Review (OCR), hotel booking intention
  Edisi : 16 / 1 / MArch 2025


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