The Mediating Role of Brand Image in the Relationships between Interactivity, Electronic Word of Mouth (E-WOM), and Purchase Intention among Generation Z
ID Publisher
: 0000048383
Nama Jurnal
: Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
Pengarang
: Kadek Masakazu, I Gusti Ngurah Satria Wijaya, Gede Suwardika, I Ketut Putu Suniantara
Subjek
: brand image, interactivity, Electronic Word of Mouth (E-WOM), purchase intention, Generation Z
GANTI PASSWORD
