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The Influence of Brand Orientation to Donation Intention with Attitude Toward Charity as Mediator



  ID Publisher : 0000048302
  Nama Jurnal : International Research Journal of Business Studies
  Pengarang : Ramayanti Ramayanti (1), Pepey Riawati Kurnia (2), Anggun Pesona Intan (3)
  Subjek : Brand OrientationDonation IntentionAttitude Toward CharityNon-Profit Organization
  Edisi : 17 / 3 / Desember 2024-March 2025


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