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Investigating The Influence of Halal Certification on Millennials Purchase Intention and Brand Loyalty in The Indonesian Food Industry



  ID Publisher : 0000048251
  Nama Jurnal : Indonesian Journal of Business and Entrepreneurship
  Pengarang : Yusuf Ramadhan, Roy Darmawan, A. Khoirun Nasihin, Nurus Sabani (Author)
  Subjek : halal certification, purchase intention, millennial generation, brand loyalty, structural equation modeling (SEM)
  Edisi : 10 / 2 / Mei 2024


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