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Investigating Social Media Influencers Credibility and Religiosity, and The Moderating Role of Hedonic Value on Purchase Intention of Modest Fashion Brands



  ID Publisher : 0000048227
  Nama Jurnal : Indonesian Journal of Business and Entrepreneurship
  Pengarang : Farahdiba Arianti, Triana Rahajeng Hadiprawoto (Author)
  Subjek : social media influencer, modest fashion, perceived credibility, brand attitude, purchase intention
  Edisi : 10 / 1 / Januari 2024


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