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E-JOURNAL

The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness



  ID Publisher : 0000047869
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Andreas Raditya, Eric Harianto, Faiza Husnayeni Nahar
  Subjek : Brand Awareness; Brand Image; Experiential Marketing; Purchase Intention; Vertical Building
  Edisi : 22 / 1 / March 2024


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