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E-JOURNAL

The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory



  ID Publisher : 0000047866
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Yoseva Maria Pujirahayu Sumaji, Thomas Stefanus Kaihatu, Verrell Sutanto, Fabio Ricardo Toreh, Dewi Mustikasari Immanuel, Muhammad Azizurrohman
  Subjek : Celebrity Endorsement; Emotional Response; Purchase Intention; Stimulus-Organism-Response Theory
  Edisi : 22 / 1 / March 2024


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