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E-JOURNAL

Exploring Brand Loyalty: Revealing the Effect of Brand Experience Mediated by Brand Love and Trust among Smartphone Users in Malang City



  ID Publisher : 0000047865
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Rr Ayu Firdausiah, Sunaryo Sunaryo, Sumiati Sumiati, Nurul Aini Binti Zainal Abidin
  Subjek : Brand Experience; Brand Love; Brand Trust; Brand Loyalty; Samsung; Smartphone
  Edisi : 22 / 1 / March 2024


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