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E-JOURNAL

The Impact of Brand Love, Customer Satisfaction, and Word of Mouth on Cosmetic Purchase Intention



  ID Publisher : 0000047599
  Nama Jurnal : Indikator: Jurnal Ilmiah Manajemen dan Bisnis
  Pengarang : Gilang Pratama Hafiz, Zahwa Arsyi Maulida
  Subjek : Brand love; Customer Satisfaction; Word of Mouth; Purchase Intention; Brand Trust; Brand Image; Brand Experience; Self-Congruence;
  Edisi : 7 / 1 / January 2023


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