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E-JOURNAL

Social Media Influencer: The Influence of Followers? Purchase Intention through Online Engagement and Attitude



  ID Publisher : 0000047563
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Giovanni Imanuel Dauhan, Edwin Langi
  Subjek : social media influencer, purchase intention, online engagement, attitude
  Edisi : 15 / 1 / March 2024


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