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The Influence of Marketing Strategy on Marketing Performance from a Management Perspective in the Disruption Era



  ID Publisher : 0000047561
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : I Gusti Ngurah Satria Wijaya, Annisa Balqis Bashira Syahrir Malintang Latanro, Ni Nyoman Arie Rahayu Sugianitri
  Subjek : marketing strategy, marketing performance, management perspective, disruption era
  Edisi : 15 / 1 / March 2024


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