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E-JOURNAL

The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users



  ID Publisher : 0000047518
  Nama Jurnal : Jurnal Ilmiah Manajemen MIX
  Pengarang : Raeni Dwi Santy, Muhammad Iffan
  Subjek : Artificial Intelligence; Gamification; Customer Experience; Online Purchase Intention
  Edisi : 13 / 1 / Februari 2023


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