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E-JOURNAL

Exploring Frugal Buying, Social Influence, and App Behavior in Online Food Shopping in Indonesia



  ID Publisher : 0000047459
  Nama Jurnal : Jurnal Ilmiah Manajemen MIX
  Pengarang : Widarto Rachbini, Silverius Y. Soeharso, Harimurti Wulandjani, Tiolina Evi, Erwin Permana, Suyanto Suyanto
  Subjek : Frugal Buying Habits; Social Influence; Task-oriented app usage; Pleasure-oriented app usage; Digital persuasion.
  Edisi : 13 / 3 / Oktober 2023


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