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E-JOURNAL

A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION



  ID Publisher : 0000047391
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Sufrin Hannan, Santi Piramita, Jan Horas Vervady Purba
  Subjek : Purchase Decision; Brand Perception; Social Media Marketing; Non-Subsidized Mortgage; Consumer Behavior
  Edisi : 21 / 3 / September 2023


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