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SELAMAT DATANG DI PERPUSTAKAAN ONLINE

E-JOURNAL

EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS



  ID Publisher : 0000047387
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Abimanyu Tuwuh Sembhodo, Sumiyarto Sumiyarto, Dwi Widiastri, Rushli Fauzan
  Subjek : Perceived Brand Globalness; Perceived Brand Localness; Brand Loyalty; Positive Word of Mouth; Willingness to Pay Premium Price; Brand Trust
  Edisi : 21 / 3 / September 2023


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