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The Effect of Push, Pull, and Mooring Factors on Customers Switching Intention to Green Cosmetics



  ID Publisher : 0000047372
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Asri Sekar Mawar Firdausi, Basu Swastha Dharmmesta
  Subjek : dissatisfaction, low quality, low variety seeking, unfavorable subjective norm, and alternative attractiveness.
  Edisi : 25 / 3 / September - December 2023


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