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The Impact of Social Influence, Product Knowledge, and Fear of Missing Out (FOMO) towards Purchase Intention on Alcoholic Beverage in Bali



  ID Publisher : 0000047352
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Ida Bagus Nyoman Dwisuardinata, Gede Sri Darma
  Subjek : social influence, product knowledge, Fear of Missing Out (FOMO), purchase intention, alcoholic beverage
  Edisi : 14 / 1 / March 2023


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