Untitled HOME GANTI PASSWORD LOGOUT




Selamat Datang
SELAMAT DATANG DI PERPUSTAKAAN ONLINE

E-JOURNAL

Investigating the Effect of Consumer Ethnocentrism, Cosmopolitanism, and Relative Product Quality to Brand Preferences: An Insight from Generation Z in Indonesia



  ID Publisher : 0000047346
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Eva Yunitasari, Cesya Rizkika Parahiyanti
  Subjek : consumer ethnocentrism, cosmopolitanism, relative product quality, brand preferences, generation Z
  Edisi : 13 / 3 / November 2022


Download File...

  Isi_Artikel_420199129313.pdf
  [ 775113  bytes ]


Kembali


Untitled
          
LINK FAKULTAS
MENU MAHASISWA