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E-JOURNAL

Social Media Marketing through Instagram and Repurchase Intention: The Mediating Role of Customer Engagement



  ID Publisher : 0000047343
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Freddy Pandapotan Simbolon, Verencia Law
  Subjek : social media marketing, repurchase intention, customer engagement, Instagram
  Edisi : 13 / 3 / November 2022


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