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E-JOURNAL

The Marketing Power of TikTok: A Content Analysis in Higher Education



  ID Publisher : 0000047337
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Deni Adha Akbari, Bella Jastacia, Edi Setiawan, Dwi Widya Ningsih
  Subjek : marketing power, TikTok, content analysis, higher education
  Edisi : 13 / 2 / July 2022


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