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E-JOURNAL

The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee



  ID Publisher : 0000047329
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Freddy Pandapotan Simbolon, Ridha Ardyaningtyas Nurcholifa, Mouli Safarina
  Subjek : Instagram, promotional media, brand awareness, purchase decision
  Edisi : 13 / 1 / March 2022


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