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E-JOURNAL

The Moderating Effect of Gamification on Loyalty Program Usage in Indonesian E-Commerce



  ID Publisher : 0000047326
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Arta Moro Sundjaja, Giovanka Savina, Yuli, Thomas Hardianto
  Subjek : gamification, loyalty program, Indonesian e-commerce
  Edisi : 13 / 1 / March 2022


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