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Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials



  ID Publisher : 0000047153
  Nama Jurnal : Journal of Indonesian Economy and Business
  Pengarang : Iin Mayasari, Handrix Chris Haryanto, Olivia Deliani Hutagaol, Adam Rizky Ramadhan, Iwan Amir
  Subjek : social media marketing, brand love, brand centrality, local fashion brands
  Edisi : 38 / 2 / May 2023


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