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E-JOURNAL

UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM



  ID Publisher : 0000047108
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Yudi Sutarso, Larasati Ayu Sekarsari, Aniek Maschudah Ilfitiah, Laila Saleh Martha
  Subjek : Loyalty Program, Perceived Value, Loyalty, Female Customer, Perceived Security, Banking Services
  Edisi : 21 / 2 / Juni 2023


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