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SELAMAT DATANG DI PERPUSTAKAAN ONLINE

E-JOURNAL

THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION



  ID Publisher : 0000047099
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Almira Vania Puspitasari, Daniel Tumpal H. Aruan
  Subjek : Influencer-Generated Review, Online Review, Perceived Review Credibility, Perceived Review Making Effort, Reviewers Motivation, User-Generated Review
  Edisi : 21 / 2 / Juni 2023


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