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E-JOURNAL

Increasing Customer Live Streaming Engagement in Online Shopping Platforms



  ID Publisher : 0000046854
  Nama Jurnal : Jurnal Ilmiah Manajemen MIX
  Pengarang : Phebie Carissa Hartono, Cynthia Susanty Priyana, Marleen Levia, Evi Rinawati Simanjuntak
  Subjek : customer live-streaming engagement, interactivity, informativeness, personalization
  Edisi : 13 / 2 / Juni 2023


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