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E-JOURNAL

Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia



  ID Publisher : 0000046775
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Nur Afifaha*, Ilzar Dauda, Morella Mulyadin
  Subjek : affective response, cognitive, environment, audience behavior, viral marketing
  Edisi : 24 / 2 / Mei - Agustus 2022


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