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E-JOURNAL

Defining Event Marketing as Engage-ment-Driven Marketing Communication



  ID Publisher : 0000046774
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Romi Setiawana, Dermawan Wibisonoa, Mustika Sufiati Purwanegaraa
  Subjek : event marketing, consumer engagement, congruity, involvement, experiential mar-keting
  Edisi : 24 / 2 / Mei - Agustus 2022


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