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Exploring the Effects of Coffee Shop Brand Experience on Loyalty: The Roles of Brand Love and Brand Trust



  ID Publisher : 0000046760
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Raden Bernard Eka Hutomo Putra Maduretno*a, M.F. Sheellyana Junaedi
  Subjek : Brand Experience, Brand Love, Brand Loyalty, Brand Trust, Partial Least Squares
  Edisi : 24 / 3 / September - Desember 2022


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