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Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants



  ID Publisher : 0000046749
  Nama Jurnal : Gadjah Mada International Journal of Business
  Pengarang : Iin Mayasaria, Handrix Chris Haryantoa, Iyus Wiadia, Adrian Azhar Wijanarkoa, Willy Abdillah
  Subjek : consumer behavior, counterfeits, personal values, social factor, purchase intention, Indonesia.
  Edisi : 24 / 1 / Januari - April 2022


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