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E-JOURNAL

INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA



  ID Publisher : 0000046744
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Mardiana Daya, Yolanda Masnita Siagian, Kurniawati
  Subjek : Social Media Marketing, Customer Satisfaction, Brand Equity, Brand Loyalty
  Edisi : 20 / 4 / Desember 2022


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