PERSONAL SELLING AND DIGITAL MARKETING AS
CRUCIAL FACTORS IN MAXIMIZING CUSTOMER
SATISFACTION THROUGH PERCEIVED VALUE IN
THE USAGE OF M-BANKING APPLICATION
ID Publisher
: 0000046740
Nama Jurnal
: JAM (Jurnal Aplikasi Manajemen)
Pengarang
: Abimanyu Tuwuh Sembhodo, Adya Hermawati, Endang Fatmawati,I Wayan Ruspendi Junaedi, Shujahat Ali
Subjek
: Personal Selling, Digital Marketing, Perceived Value, Customer Satisfaction