PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION
ID Publisher
: 0000046738
Nama Jurnal
: JAM (Jurnal Aplikasi Manajemen)
Pengarang
: Abimanyu Tuwuh Sembhodo,Adya Hermawati, Endang Fatmawati, I Wayan Ruspendi Junaedi, Shujahat Ali
Subjek
: Personal Selling, Digital Marketing, Perceived Value, Customer Satisfaction