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E-JOURNAL

NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE



  ID Publisher : 0000046732
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Christina Whidya Utami, Teofilus, Yohannes Somawiharja, Antonius Tanan, Aisyah Salsabila, Yosef Evandro Emantyo, Chia Han Tsai
  Subjek : Greenwashing, Greenwashing Perception, Brand Image, Purchase Intention
  Edisi : 20 / 3 / September 2022


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