STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE
MEDIATING ROLE OF BRAND TRUST
ID Publisher
: 0000046454
Nama Jurnal
: JAM (Jurnal Aplikasi Manajemen)
Pengarang
: Deandra Vidyanata
Subjek
: Social Media Marketing, Brand Trust, Purchase Decision, Stimulus-OrganismResponse (S-O-R) Model
GANTI PASSWORD
