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The Effectiveness of Social Media Advertisement in The Indonesian Sneakers Industry: Application of The Extended Advertising Value Model



  ID Publisher : 0000046283
  Nama Jurnal : Jurnal Ilmiah Manajemen MIX
  Pengarang : Alvin Achmad, Antonius Indra Saputra, Aulia Fadhil Ardiansyah, Evelyn Hendriana
  Subjek : Advertising Value; Customer Engagement; Interactivity; Purchase Intention; Sneakers.
  Edisi : 12 / 1 / Februari 2022


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